Toyo Tires // Toyo Tires Partners with Gridlife to Bring Exciting Car Exhibit to Gridlife Festival Tour


[CHICAGO] Toyo Tires has joined the 2023 GRIDLIFE Festival Tour as an Official Partner to the series. This exciting announcement marks Toyo’s first year as a season-long partner, and the tire brand is showing up for fans in a big way.

Toyo Tires will be in attendance in the pro paddock at all six rounds of the GRIDLIFE Festival Tour with a very special exhibit showcasing the most anticipated and celebrated vehicle builds, some of which were featured in the legendary “Toyo Tire Treadpass” SEMA exhibit.

The Exhibit by Toyo Tires will feature a small curation of cars showcasing the best in engineering, style, and variety that live up to the Toyo Tire name, giving GRIDLIFE fans a rare opportunity to see cars of this caliber up close and personal. Even more exciting is that fans will get to see and hear some of the cars presented in the Toyo Tire exhibit as they get released on track, making it a great integration into the motorsports event.

The Toyo Tire exhibit begins at the first stop of the GRIDLIFE Festival tour; GRIDLIFE South Carolina, at Carolina Motorsports Park March 31 - April 2. Fans can expect to get up close and personal to four stellar vehicles in the Toyo Tire booth. See vehicles below:

"We are thrilled to partner with GRIDLIFE - an organization that shares our passion for the automotive industry and creativity,” said Stan Chen, sr. manager of events, sponsorships, and motorsports, Toyo Tire U.S.A. Corp. “We look forward to sharing our curated collection of custom vehicles with the GRIDLIFE fans."

GRIDLIFE’s first stop of their national Festival Tour, GRIDLIFE South Carolina, lands at Carolina Motorsports Park March 31st to April 2nd. Fans who can’t make it to the event can watch on GRIDLIFE Live - which will broadcast on GRIDLIFE’s Twitch channel.

GRIDLIFE Festival Tour 2023 Schedule:

GRIDLIFE South Carolina - Carolina Motorsports Park - 3/30 - 4/02
GRIDLIFE at the Glen - Watkins Glen - 4/28 - 4/30
GRIDLIFE Midwest Festival - Gingerman Raceway - 6/02 - 6/04
GRIDLIFE Mid Ohio Meet - Mid Ohio Sports Car Course - 8/04 - 8/06
GRIDLIFE Circuit Legends - Lime Rock Park, CT - 8/18 - 8/20
GRIDLIFE Laguna Festival - Laguna Seca - 10/20 - 10/22


In its 10th year, GRIDLIFE produces a series of motorsport events and festivals across North America which combine on-track competition across motorsport disciplines with a celebration of automotive inclusion and discovery. GRIDLIFE draws in young car-curious fans and builds community around their passion for motorsports.

For additional information and updates; including ticket on sale dates, festival announcements, special offers and more, visit GRIDLIFE on the following platforms:

FACEBOOK: @gridlifeofficial
INSTAGRAM: @gridlifeofficial

About Toyo Tires® 

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 75 years. The company offers a full line of premium tires for nearly every vehicle including light trucks, SUVs, crossovers, sports cars, luxury cars and hybrids as well as commercial trucks.  Many of the tires are built in the United States at their state-of-the-art factory in Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit You can also join the Toyo Tires community on Facebook, Instagram, and YouTube.